Your call is important to us......blah blah.
Is your business missing an opportunity when people are on hold? For modern consumers waiting on hold is a painful process - people now want instant recognition, resolution and attention. Fail to do that and you will lose them, annoy them or worse they'll hang up and you will never know.
Nothing can beat an actual human being answering the phone in a friendly manner and ensuring the caller knows the next steps of the process in getting what they want.
However, there are some businesses which need to have an automatic answering service or where customers need to be placed in a queue for a period of time until the correct department is available. Instead of playing some crappy on hold music that comes with the phone system how about you use this opportunity to entertain, inform and engage?
Your on hold phone messaging is a key "touchpoint" for your business and brand.
There are three elements which can enhance this:
1. A professional voiceover artist will add a level of professionalism and energy to your message.
2. Decent music (consistent with your brand). Not greensleeves with a rock beat but perhaps current music, classical guitar, chill out, rock? What would your typical customer listen to?
3. A well thought out script that enhances your brand and engages the listener. Ok the people still probably just want the damn phone answered BUT while they are on hold use it as an opportunity to tell them something interesting. Your process, your philosophy, awards, charity work, customer names, upcoming events.
In a multidimensional path to purchase all brands need to maximise each touch point.
Employing a professional voiceover artist, commercial production team and good choice of music for your on hold message is a quick and easy win.
Good luck!
www.skeltonvoiceover.ie