Content content everywhere...the biggest change in marketing communications over the last few years has been the investment made by brands, advertisers and agencies into developing content.
What is online content? Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The blog I am writing is content - I am hoping that my blog will be useful and informative on topics around voiceovers - and hopefully generate enquiries..
Everyone is developing content now and audiences are increasingly distracted by information in their online feeds. We are bombarded with information so it is extremely important to make your content relevant, genuinely useful and easy to consume. So instead of having 2 pages of writing why not make a video? Or have a voice over narrate it? This will allow you to cut through the clutter and get your content seen....and hear!
Here is an example of information that would be extremely boring to read and go through, but in video format with a professional voiceover its great!
Best of luck!
www.skeltonvoiceover.ie